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INTRODUCTION

The current technological scenery is in constant evolution, which requires specialist designers with greater skills in knowledge management, strategies and technological tools to respond to market needs.

The Advertising Design responds to the market needs, by training advertising designers capable of providing productive solutions, rapid and effective, through the use of digital production tools and postproduction content. We form, therefore, designers that conceptualize, create and produce rich content that positions, sell and above all charms the consumers, using traditional and digital advertising channels for diffusion for promoting brands.

Advertising design adds the fundamentals and theories of marketing, traditional and digital advertising with design, development and creation of graphic content, photographic and audiovisual.

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GENERAL INFORMATION

Degree Advertising Design Technologist
Study mode Presential
Journeys Daytime and Evening
Career duration 6 semesters + Final Academic Project
Total number of credits 184
Date code and internal approval 17/08/2000 – IMD 22-01
Type of training Technology
Principal place Matriz
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OBJECTIVES

Forming professionals in Advertising Design , through knowledge, attitudes, values ​​and skills, adequate and appropriate, creative take comprehensive decisions, functional, sustainable , under criteria of universal accessibility, good life, environmental respect and social responsibility.

  • Develop the project culture through Advertising Design to produce products of commercial Advertising, social, ideological, centralizing and homogenizing processes and resources to ensure efficient communication.
  • Analyze habits, attitudes, behaviors and lifestyles of potential customers to identify their needs and solve communicatively.
  • Implement current policies and guidelines of good life in terms of technological and socio-cultural development of Ecuador, proven through community workshops.
  • Foster a culture of entrepreneurship, so that students are inserted directly in the various spheres of action of advertising communication.
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GRADUATE PROFILE

Designer Advertising La Metro® usually play in:

Technologist in the Advertising Design Career, is a professional who investigates, plans, designs, develops and implements communication strategies advertising that provokes favorable attitudes toward products, and ideologies services that meet the needs of its customers.

By training, an ethical professional with a broad cultural base capable of identifying and positively influencing in the solutions of advertising communication problems; processes the codification and projects the de-codification that make the advertising messages based on their effectiveness.

Advertising designer operates in the areas of: Strategic planning, creativity, production, drafting, arts and other final executing agencies of advertising communication, while able to establish parameters, selection and determination of target groups of consumers through interdisciplinary work with marketing departments.

An important differentiator that characterizes this advertising designer, will be its functionality and effective performance in the management of social networks and particularly in the management with its internal customers as well as with consumers, respond precisely in the development of solutions of communication, with the main working axis, creativity as an effective vehicle for generating the long-awaited meeting between product and consumer.

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COMPOSITION FOR AXES

basics of the discipline
12%
Vocational training and disciplinary
27%
practical application of discipline
22%
Context and culture
12%
Communication and language
9%
Optional
9%
PREPARATION CLASS
Semester 1

Communication theory
Morphology and visual perception I
Development of creativity I
Graphical Representation I
History of design and advertising
Image analysis
instrumental language skills

Semester 2

Sociology of Communication
Morphology and visual perception II
Development of creativity II
Human figure
Graphing II
digital graphic (Illustrator)
digital graphic (Photoshop)
Development of critical thinking

Semester 3

Advertising I
adman analysis
Marketing
Media
Semantics
Graphic processes
Illustration
Investigation methodology
Character design
Typography workshop

Semester 4

Consumer psychology
advertising semiotics
Advertising II
Advertising photography
Auudiovisual advertising
Design workshop for the community I
Human and environment
I Copywriting
Identity

Semester 5

Brand philosophy and branding
creative strategy
Social media communication
Art Direction I
advertising projects
multimedia advertising
Design workshop for the community II
Pre professional practices
Entrepreneurship workshop
copywriting II
publishing workshop

Semester 6

Advertising campaigns
Community manager
Art Direction II
integrating entrepreneurship workshop
Account Management
Design workshop for the community III
Pre professional practices
Titling project plan
Legislation for entrepreneurship
professional presentation of projects
Adobe muse

FINAL ACADEMIC PROJECT
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